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Case study - Brand strategy service for West Agenda


We provided our brand strategy service to West Agenda, a conscious lifestyle store in California. The female-run business had a clear vision but needed help defining its values and communicating its story to its target audience. Through working closely with West Agenda, we discovered that the true essence of this brand was embodied by its founder, Shannon. This gave us the opportunity to craft an authentic brand narrative, sharing Shannon's personal journey to create a genuine connection with the audience. The central idea of this movement is centered on kindness towards ourselves, others, and the planet. This inspired us to develop a kindness movement within the brand, which served as the foundation for its pillars, mission and vision statements, and tone of voice. By framing it as a movement, we were also able to create a powerful manifesto for West Agenda - a story that linked Shannon's personal journey with a call for everyone to make conscious and kind choices.

A conscious lifestyle store based in California, West Agenda is a female-run business with a clear idea about its aims but wanted help telling a story that would resonate with its target audience.


Working with West Agenda on its digital branding strategy, we quickly realised the magic ingredient in this brand is its founder, Shannon. This allowed us to build a powerful, authentic brand story, sharing a personal journey with the target audience to create a connection.


The essence of this brand is centred around kindness to ourselves, each other and our planet. And it was this idea that led us to create a movement, the kindness movement, which informed the brand pillars, its mission and vision statements and the tone of voice that would allow West Agenda to speak its truth.


Once we had established a strong brand strategy that worked for West Agenda, we were delighted to be asked to create the brand’s SEO website content and work on the brand's initial social media posts, helping to establish its brand voice so it was ready to launch to the world.


We provided our brand strategy service to West Agenda, a conscious lifestyle store run by founder Shannon in California. They had a clear vision but needed help defining their values and communicating their story to their target audience. Through close collaboration with West Agenda, we discovered that the true essence of this brand was embodied by Shannon. This gave us the opportunity to craft an authentic narrative, sharing her personal journey to foster a genuine connection with the audience. The central idea of this movement revolves around kindness towards ourselves, others, and the planet. This inspired us to develop a kindness movement within the brand, serving as the foundation for its pillars, mission and vision statements, as well as tone of voice. By framing it as a movement, we also created a powerful manifesto for West Agenda - weaving together Shannon's personal journey with a call for everyone to make conscious and kind choices.

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