When ultra-premium accessories brand Overstand wanted to hone its messaging, the founder approached Semiya Agency. Overstand had an exquisite launch collection of leather belts with plans for additional accessories at a later date. But it needed a clear brand strategy to reflect the meaning behind its unique name and help designing and writing the brand’s website.
We began by working to position Overstand in the luxury accessories market, creating a niche, analysing the target market and mapping out how to communicate with them.
From there, it was a case of creating a brand story that reflected the brand’s dedication to craftsmanship and then translating the message into inspiring website content. Our in-house designer also got to work interpreting the brand’s visual identity into a high-end website design that represented true luxury.
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