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Case study - Logo design Purplefi


For our client Purplefi, a financial company utilizing blockchain technology, we developed a logo with a minimalistic design. The isotype and logo can be used together or separately. Our inspiration came from the shape of a cube, which we created using layers to form the letter 'P'. To complement the boldness of the isotype, we chose the clean and timeless Sans Serif font Montserrat Extra Bold. The result is a futuristic and minimalistic logo that perfectly represents this brand.

We created the logo design for our client Purplefi, a financial business that utilizes blockchain technology to provide users with access to investment opportunities worldwide. Combining a minimalistic logo and a striking isotype allows us to use them together or separately.


Our inspiration was a cube shape. We used layers to create the shape of the letter 'P', which resembles the faces of a cube. We used the Montserrat Extra Bold font, a clean and timeless Sans Serif font that complements the boldness of the isotype. This combination of a modern isotype and a timeless font with a twist resulted in this brand's futuristic yet minimalistic logo.



We created a minimalistic logo for our client Purplefi, a financial company that uses blockchain technology. The logo features an isotype inspired by the shape of a cube, formed by layers to resemble the letter 'P'. This versatile design can be used together or separately. To enhance its boldness, we paired it with the clean and timeless Sans Serif font Montserrat Extra Bold. The end result is a modern and sleek logo that truly reflects the essence of this brand.

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