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Case study - Brand storytelling for HB Comfort


Our brand story creative content agency was approached by HB Comfort, a sustainable fashion brand, to help bring their story to life and connect with audiences through brand storytelling.

The challenge


A brand with a mission, HB Comfort was created to counter the unsustainable practices of today’s fashion industry. It vowed to use environmentally responsible hemp and bamboo in its clothing and to plant a tree for every purchase. But when it came to creating a brand story and web content, HB Comfort wanted support to really make an impact.


The proposal


HB Comfort sought assistance from a boutique branding agency in order to effectively engage with their audience. They were in need of a unique and captivating approach to convey their narrative and differentiate themselves from others, while also adhering to the brand's tone as a guideline for creating ecommerce content.


At Semiya Agency, we were inspired by HB Comfort’s ambitions and how the simple act of changing the way we shop could start a sustainable revolution. We wanted consumers to feel the same. So we settled on a manifesto style of brand story.


Titled ‘Join the movement’, this brand story worked as a call to arms, empowering consumers and inviting them to make a difference with their choices.


The writing was sharp and current, appealing to modern audiences of Gen Z and Millennial consumers who desire to be a part of something greater than themselves.


The result


The client believed that the brand story effectively captured the essence of their brand's goals. It served as both a challenge to consumers and an inspiration. The website content also maintains the same style and tone of voice throughout the brand.



A sustainable fashion brand, HB Comfort, came to our creative content agency for help in bringing their brand story to life and connecting with their target audience.

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