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Case study - Rebranding for GA Health

Examining the rebranding process of GA Health in 2022, our team implemented a sophisticated brand strategy, designed a visual identity (comprising a logo, stationery, and brand visual guidelines), and crafted compelling copy as part of an all-encompassing brand development initiative.

Healthcare device manufacturer GA Health approached Semiya Agency. It was in a period of global growth, and it wanted to rebrand to reflect this new level of doing business. With facilities in China, Hong Kong and a new state-of-the-art facility set to open in Ireland, GA Health wanted to overhaul its logo and establish a strong brand strategy. The founders wanted a complete branding package to ensure GA Health was in the best position for its next period of growth.

Our brand strategy service began with delving into GA Health, its points of differentiation, its specific target audience and its business goals. From there, we were able to help establish its brand positioning, as well as put into words its mission and vision statement and create a new brand story that allowed the business to grow and communicate its new messages.

From there, we worked on logo design, suggesting a brand colour change based on orange’s association with vitality and blue's responsibility. The new logo was slick and modern, updating the brand and positioning it as a global powerhouse, underscoring the tagline ‘Care by design’.

With the new branding approved, we worked on a brand book that could be shared with global teams to ensure consistency across the business regarding design and brand voice. We were delighted to support GA Health as it became a global healthcare power player.

Do you require professional help to rebrand your company's brand strategy and identity?

This case study examines the successful rebranding of GA Health in 2022. Through our comprehensive brand development project, we created an innovative brand strategy, distinctive visual identity (featuring a logo, stationery, and brand visual guidelines), and compelling copywriting.


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